Exploring Corporate Strategy with MyStrategyLab:Text & CasesDescription |
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. MyStrategyLab has been developed to help your students make the most of their studies in strategic management. Whether they want to check their understanding, revise for an assessment, or practise their strategic decision-making in The Strategy Experience simulation, they will find something valuable to support their learning including. - Practising skills in strategic analysis, business planning, and putting strategic plans into action by working through the three phases of The Strategy Experience simulation
- Checking understanding of key concepts and issues in strategy using self-assessment questions, presentations from the authors, and a personalised study plan
- Revising for exams using audio downloads, electronic flashcards, and a multi-lingual glossary of key terms and definitions
- Learning about strategy in action from video clips of real managers talking about their own organisations
All of this and more can be found at http://www.pearsoned.co.uk/mystrategylab ‘What students are saying about The Strategy Experience’ - “A brilliant way of getting hands on experience of putting strategy into practice”
- “A comprehensive and exciting strategy tool”
- “This simulation completes the loop in learning strategy”
 |
|
Features |
Among the most valuable features and aids to learning in the book are:
- Balance of theory and practical issues within the strategic process, with a strong research basis
- Mixture of short and long cases with wide geographical and sector coverage, which allow greater flexibility for instructors
- “Key Debates” focus on areas of current academic research
- Critical commentaries encourage the reader to examine different strategic perspectives
- Exemplary teaching and learning package saves lecturers time and helps students learn
The text includes access to a companion website, which provides: - For Instructors: teaching manual with case notes, PowerPoint slides, additional classic cases from previous editions, a testbank
- For Students: self-assessment questions, audio guides, weblinks, a glossary and revision “flashcards”
|
|
|
New to this Edition |
New to the eighth edition based on what our customers wanted: - 3 new chapters on: Internationalisation; Innovation & Entrepreneurship; Strategy as Practice
- A wealth of new cases, including Skype, Hurricane Katrina, Ray Ozzie (of Microsoft) and IKEA
- More coverage on the importance of organizational history within the chapter on Culture
- Within the Critical Commentaries, a new fourth ‘lens’ on Discourse
- Average case length (in Text & Cases version) reduced
|
|
|
Table of Contents |
1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment
3 Strategic Capability
4 Governance and Stakeholders
5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy
7 Innovation & Entrepreneurship
8 Corporate Diversity
9 International strategy
10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success
12 Enabling success
13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes
15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES |
|
|
Author |
| Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford. |
|
|